The Body Shop has taken the bold move to change the name of its best-selling skincare range, Drops of Youth™, to Edelweiss.
Drops of Youth™ concentrate is one of The Body Shop’s best-selling products, a bottle is sold every 20 seconds around the world. So why change it?
It’s about going back to the brand’s activist roots. From the outset, The Body Shop Founder, Anita Roddick was a change maker and ripped up the norms and codes of the beauty industry. She campaigned tirelessly on human rights and environmental issues as well as self-esteem.
She took a firm stance on antiageing and said: In 2021, The Body Shop launched a self-love campaign to inspire inner confidence and commissioned a Global Self Love Index. The findings couldn’t be clearer: the majority of people globally think the beauty industry can have a negative impact on self-confidence. This mostly stems from the use of airbrushed or altered images and unrealistic claims.
The Index served as a final catalyst for the brand to review and reflect on its own practices and make the firm decision to clean up its own house, where it felt it was falling short of its founding values. The global anti-ageing market is worth $140 billion, so this isn’t a decision that could be taken lightly.
The new and improved range has been reformulated to deliver double the concentration of Edelweiss. Edelweiss stem cells and Edelweiss extract which contain hard-working antioxidants are combined with natural origin peptides, known to boost the skin’s defence mechanism and barrier function. While most peptides on the
market are synthetic, The Body Shop sources from rice, a natural-origin alternative.
The Edelweiss line-up still includes the legendary Concentrate and favourites from the Drops of Youth™ range but has been extended to include two more products – Edelweiss Cleansing Concentrate and Edelweiss Intense Smoothing Cream – so all your daily skin needs are covered.
Edelweiss Daily Serum Concentrate 30ml/50ml, $68/ $88 – an update to the best-selling, fan favourite, now enriched with Leontopodic acid, a known antioxidant. The concentrate is clinically proven to help protect skin from pollution and for skin that appears smoother.
Pro tip: Use a facial roller to massage concentrate into the skin. This helps reduce skin tightness and boosts circulation.
The Edelweiss line-up still includes the legendary Concentrate and favourites from Drops of Youth range but has been extended to include two more products – Edelweiss Cleansing Concentrate (100ml, $27) and Edelweiss Intense Smoothing Cream (50ml, $60) – so all your daily skin needs are covered.
The Edelweiss Cleansing Concentrate (100ml, $27) is suitable for all skin types. This refreshing, lightweight gel cleanser wipes away daily grime and pollutants from environmentally stressed skin.
Edelweiss Serum Concentrate Sheet Mask (21ml, $10) – Just 15min twice a week to help promote fresher, smoother-looking skin.
Edelweiss Liquid Peel (100ml, $35) – Exfoliate and gently peel environmental stressed skin twice a week, to help your skin feel clean and purified.
Edelweiss Bouncy Jelly Mist (57ml, $30) – Help refresh environmental stressed skin on the go, with this lightweight gel mist which is also proven to help protect skin from the effects of blue light.
The Edelweiss Intense Smoothing Cream (50ml, $60) is clinically proven to help protect skin from pollution and is enriched with Edelweiss extract. This nourishing cream is perfect for drier skin types and helps skin to look re-energized and refreshed every day and night.
The Edelweiss range is now available in all The Body Shop stores islandwide as well as online on Lazada, Shopee, PandaMart and GrabMart.
