IKEA is launching the children’s campaign “Welcome To Their World” this June, encouraging us to see things through the eyes of children. The schedule-freeing June holidays are a prime opportunity to create fun memories and boundless experiences with your children through the simple act of play.
We’ve arrived at the middle of the school holidays! And now that you may have exhausted ways to keep your children entertained, how else will you keep them engaged? 
When it comes to learning through play, it’s best to not let the holidays go to waste – here are some ways you can keep your children occupied and engaged throughout the rest of the holidays!
*Note: Always ensure that there is parental or adult supervision while doing these activities with children.
Ikea Launches Children’s Campaign: Welcome To Their World
Create spontaneous opportunities for play
Reinvigorating and refreshing the way we play creates new opportunities and experiences for your child to learn about the world around them, piquing their curiosity and allowing their imagination to run wild.
Help your child unleash their inner master chef! Learn about the intricacies of cooking by preparing a scrumptious feast with the DUKTIG play kitchen $159, or organize creative pizza bake-offs with your child with the DUKTIG 24-piece pizza set $12.90.
Why not let your child’s imagination blossom further by taking them on spontaneous adventures? By engaging in fantasy role-play, you let your children dictate the characters in the story!
Want to re-enact a scene from Jurassic Park with your child? We heard the JÄTTELIK soft toy $9.90 is perfect for the role. Build volcanoes with blankets, or massive fortresses with pillows – anything’s possible when it comes to props.
Get moving with your children
It’s time to get moving! Physical activity helps to give everyone involved a huge boost in energy and happiness (thanks endorphins!). That’s the power of play – where getting physical recharges rather than reduces.
Sometimes, you can’t beat an old-school game when it comes to play. After all, games such as Hide-and-Seek and hopscotch never get old to keep moving and engage your children.
But what if you are limited by space and want to take the outdoors, indoors? Roll, tumble, and frolic with your kid with the PLUFSIG folding gym mat $39.00 – the perfect portable replacement for a lush, green field out in the open.
Whether it’s used as a platform for somersaults, or a stage that lets you and your kid bring mystical fairytale characters to life through role-play, the possibilities are endless
Create bonding opportunities with challenges
The human spirit of competition is within all of us! Get cracking with your children and introduce interesting challenges that get you competing or collaborating, allowing you to bond with them in the process.
Want to see who can create the most beautiful piece of art? Take it up a notch with the LUSTIGT 7-piece weaving loom set $19.90, or craft uniquely colourful designs and jewellery with the PYSSLA beads $9.90.
The simple use of pen and paper can also open up a wide variety of challenges that engage both you and your children. Use the MÅLA felt-tip pen $2.90 to out colour your children in timed colouring challenges on JÄTTELIK colouring paper $9.90, or draw brain-teasing memory games using cards made out of MÅLA paper $9.90.
There are endless possibilities in the realm of play – this enables new situations and opportunities every day for your child to engage with the world around them.
Don’t let the rest of the June holidays go to waste without proper play with your children – IKEA is here to help.
Find out more about IKEA’s children’s campaign, “Welcome To Their World” at IKEA.sg/children.
